Category: Online Marketers

If you aren’t into press release distribution yet, you may not realize its importance to your business. Many have questioned its use since the contentious topic about public relations escalated a few years ago. Press releases aren’t dead. This is what they say. You can’t use releases to boost your search engines optimization. Some people easily judge that releases are...

Your marketing strategy might involve a mix of emails, social media, advertising, events, and other tactics, but one mention in the press can multiply all those efforts tenfold, sending a surge of new customers your way, and even take your small business to the next level. Want proof? A single story in The New York Times[1] transformed Beardbrand[2] from a...

With the world stepping into the digital age, almost all major areas of business have changed. This creates a need for change in modern public relations strategies. Press Release does this for the businesses and marketers by informing their audiences, generating leads and boosting conversions. Today, your potential customer is no longer opening the morning newspaper to find out about...

When it comes to events, product releases or newsworthy projects, press releases can gain a lot of traction in media outlets — as long as they are executed properly. Benefits go beyond brand awareness, as press releases can drive traffic to your website with strategic linking and serve as great targeted link building tools. But actually writing the press release...