Category: Online Marketers

Online Marketers – OnlineMarketers.co

Press Releases as Marketing Tools

Press releases were originally designed as a communication tool between company PR staff or public relations firms and the media. But now that online news sites such as Yahoo News and Google News contain such an abundance of press release content and RSS makes it easy to syndicate news, press releases can be effectively used as a direct to consumer...

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The Purpose of a Press Release and How to Write One

If you’re thinking about public relations[1] strategy for your business, you’ll certainly be considering press releases. But, although many know what they are, few know how and when to use them. A press release is a written communication that reports specific but brief information about an event, circumstance, product launch, or other happening. It’s typically tied to a business or...

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Press Release Templates to Boost Your Content Marketing & PR

A well-written press release can be an efficient and effective way to boost your content marketing and public relations strategy. The problem is, many people don’t know how to write one. The most important components of a successful press release are: (1) having a newsworthy event to promote; (2) using a quality press release template and distribution partner; and (3)...

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