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Why Do You Think Press Release is The Most Important Marketing Strategy – Dot Com Infoway

Press releases have been around for a very long time, they were originally used solely as a means to make an announcement about news worthy information, which was typically handled through members of the PR staff or a public relations firm by using various media outlets. But now that there are so many online new sites available, such as Google...

Press Release Marketing | Business Marketing Blog

One of the best ways you can market your business online is with a Press Release. These PR tools are relatively simple to setup and send out. More importantly, they can be extremely effective when optimized correctly for news wires, readers and search engines. However, as press releases become more widely used by marketers, it will become increasingly difficult for...

Press Releases as Marketing Tools

Press releases were originally designed as a communication tool between company PR staff or public relations firms and the media. But now that online news sites such as Yahoo News and Google News contain such an abundance of press release content and RSS makes it easy to syndicate news, press releases can be effectively used as a direct to consumer...

When Press Releases Do (and Don’t) Help Your Marketing

Are Press Releases Effective? Press releases have become less meaningful to reporters that read them, as more low quality submissions have flooded the market. While still a viable marketing channel, over time press releases have become less favored to other digital tactics that are measurable, scalable, and cheaper. When a marketer sets out to create a public relations strategy, the...