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Business[1] Start a Business[2] Small Business Marketing[3] Distributing Your Online Marketing Press Release By Jan Zimmerman [4] Because press releases are marketing materials, you must consider your target market when building a distribution plan. Depending on your topic and audience, a good distribution network might include both online and offline outlets, including General-interest magazines Journalists who write about your subject...

Meeting a Deadline? Get story ideas in your inbox. PR Newswire for Journalists helps you stay on top of the latest news in your beat. You’ll also have access to ProfNet experts and multimedia to round out your stories, plus a media blog, job listings, and other resources. Read Article to Me (Mobile Version) Source URL: Read More The public content...

When it comes to content, sometimes old school can be a good thing (namely, when it comes to old-school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy[1], being old school isn’t advantageous for your business or your brand. Ten years ago, people still relied on morning papers for news.

With the explosive growth of new online marketing channels, the idea that press releases may be important to your integrated marketing plan seems preposterous at first glance.. After all, press releases conjure up outdated images of newspaper reporters and public relations spin doctors hammering at their typewriters in smoke-filled rooms. In a world of Twitter, Facebook, and instant access to...