One of the best ways you can market your business online is with a Press Release. These PR tools are relatively simple to setup and send out. More importantly, they can be extremely effective when optimized correctly for news wires, readers and search engines.
However, as press releases become more widely used by marketers, it will become increasingly difficult for your press release to stand out in the crowd. It is estimated that more than 2,000 press releases are distributed each day across the main online wire services like PRWeb. With that being said, we are going to show you how to optimize your press release so that it quickly gets noticed and so that it provides your website(s) with the most value for search engine exposure and branding.
Press Releases: Online vs. Print
A press release, as online marketers know it today, is a little different than the traditional press releases of just a few years ago. In the past, a press release required a drawn out writing, approval and publishing process. In addition, a business would usually have to maintain some pretty good contacts in the publishing industry to even get their press release distributed and circulated amongst the best print publications. Some of this is still true today, but smart marketers know that there are much simpler ways to publish an effective press release.
For the sake of this post we are going to use the examples of online press releases only. We feel that there are still opportunities for print press releases, but we have found online press releases to have the following advantages over print:
- Can be distributed much quicker
- Can provide SEO value to other websites
- Can be easier to find, read and pass on to others (more viral)
- More cost effective
- Larger reach through online syndication