If you aren’t into press release distribution yet, you may not realize its importance to your business. Many have questioned its use since the contentious topic about public relations escalated a few years ago.
Press releases aren’t dead. This is what they say. You can’t use releases to boost your search engines optimization.
Some people easily judge that releases are no longer useful for growing a business. What they don’t realize is that it is still a powerful tool to improve their brand, get potential clients, enhance their brand awareness, and establish the brand as a thought leader.
Let’s go through the benefits of distributing releases through a press release distribution platform can do for your business:
IT IMPROVES YOUR BRAND IMAGE.
When you distribute a release via a distribution site, you are able to promote your message which in turn improves your image as a brand. If you want to show people that you are a great brand over the others, issuing a release can accomplish this.
Doing distribution over a long period of time can develop your image as a trustworthy brand. Remember that people only trust brands that show the public their ability to help, provide a solution to their problem, or improve their lives.
Issuing a release is a great way to accomplish your goal to become an effective and trustworthy brand. Pick a press release service that can help you achieve it.
IT IS AN INSTANT WAY TO DISTRIBUTE NEWS ACROSS DIFFERENT CHANNELS.
When you use a distribution platform, they help you in reaching out to people in different channels. It is impossible to do this on your own. Although you have your own blog, site, and social media channels, distributing releases via the site still serves an effective way to quickly distribute news in different platforms.
If you have a groundbreaking story, a distribution platform can easily send it in its network. It can spread far and wide.
It is especially useful when your brand is involved in a crisis. Sending releases via the site helps you reach out to significant people who care about your news.