Investors don’t just invest. They study that their money would be growing with the brand they have chosen.
IT ATTRACTS MEDIA ATTENTION.
One of the goals of most brands in issuing releases is to land publicity. Whenever you have a newsworthy reason to write a release, write it.
When you have a new product to introduce, a new business, collaboration, celebrating a milestone, facing a crisis, or hosting an event, write a release. It is the best way to get noticed by the press.
Take note that the media don’t just pick a story. They ensure that they cover unique stories that serve to help their readers.
Before approaching them, establish your relationship with them. You must know their interests, the most recent story they have written, their writing skills and techniques, and so on.
Get to know them by connecting with them through social media. Interact in their story or post. Share their posts.
It’s a great way to establish rapport. The goal is to let them get familiar with your brand so that when you pitch your story, they can say, “I know this brand.”
IT HELPS IN MANAGING YOUR REPUTATION.
It’s very common for any company whether you are a new or old business to face a crisis. Maybe an unsatisfied customer left a bad review of your product, a competitor had written undesirable feedback about your business, product recall, or you are facing a legal issue with your investor.
In times like this, issuing a release is one of the most effective ways to handle it. Don’t ignore this kind of bad publicity that can hurt your reputation.
Write a release and let a distribution platform send it to its network of media outlets and reporters. You need to send it immediately to show that you are handling the matters seriously.
It is also a way to prove that you are doing something to correct the situation. You can voice out your opinion. You can manage your reputation and prevent it from any damage.